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Olugbemi. Adeyinka Ogunleye
1 month ago
Overview
AFCON: CAF Responds To Jamie Carragher
The 2024 Africa Cup of Nations (AFCON) shattered viewership records, reaching a total of 2.2 billion viewers worldwide according to a report by the Confederation of African Football (CAF). This surpasses the viewership of the Super Bowl in the United States, which averaged 123.4 million viewers that same year, a 1.8 billion gap.
The competition also saw a significant increase in digital engagement, with 2.1 billion digital interactions, 3.1 billion TikTok video views, and 12.5 million Instagram views.
The 2.2 billion views was a substantial increase from the 350 million video views for AFCON 2021 as CAF has labelled this event as the most successful in the competitions history.
Credit: Business Day
