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Oluwafemi Awodele
1 week ago
Overview
Ferraris are becoming increasingly popular with younger buyers, with the CEO of a luxury car manufacturer revealing that 40% of new buyers are now under 40. That reflects a significant increase from just over 18 months ago when Ferrari’s boss said the figure was 30%.
“40% of new customers are under 40,” Ferrari CEO Benedetto Vigna told CNBC on the sidelines of CONVERGE LIVE in Singapore. “I don’t know about other brands, but for us, it’s an achievement thanks to our team,” he added.
The Maranello, Italy-based manufacturer is well known for its tight control over the production of its cars, striving to uphold the brand’s promise of exclusivity. Indeed, as of last year, nearly three-quarters of all Ferraris sold were to existing customers.
more: https://autojosh.com/younger-and-younger-people-are-purchasing-ferrari-vehicles/
