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Oluwafemi Awodele
2 weeks ago
Overview
Every great business has a story, just like every great sports team. Some teams are built on raw talent, others on smart strategy, and the best ones combine both. That’s exactly how Nikolay and Vladimir Fartushnyak built their business empire. Like star athletes who find the perfect game plan, the Fartushnyak brothers turned an idea into a winning strategy, growing their company from a small distributor into an international brand.
It wasn’t luck. It wasn’t a one-time victory. It was years of hard work, sharp decision-making, and the ability to adapt when the market changed. Just like a championship team, they built something that could last.
Nikolay Fartushnyak and Vladimir Fartushnyak launched their business by focusing on providing quality sports equipment to broader audiences. The market presented an open opportunity to them during the early 1990s. Kettler, a leading German brand, selected them as its exclusive distributor, which helped the company gaine recognition.
At first, it was about selling a great product. But they quickly realized that it wasn’t enough—they needed to expand the product range and create a system. They needed to build something bigger. That’s when the first store in what would become the Sportmaster chain opened. It was like drafting the first star player for a team that was meant to dominate.
A good sports team doesn’t just rely on one star. It builds depth, finds new talent, and strengthens its position. The business of Vladimir Fartushnyak and Nikolay Fartushnyak followed the same path.
They didn’t stop at Kettler. They expanded their lineup, securing exclusive deals with multiple international brands. Sportmaster stores became places where customers could find everything from running shoes to high-end gym equipment. They turned their business into a multi-brand powerhouse, ensuring they weren’t just competing in one market segment—they were leading in all of them.
more: https://dailytrust.com/how-brothers-vladimir-and-nikolay-fartushnyak-created-their-business/
